Apple’s foldable launch may have boosted interest in Samsung’s Galaxy Z8

23 Oct 2026PRODUCTS & DEVICESNEEDS REVIEWUpdated: 24 Oct 2026, 22:01 JST

A report says Samsung’s Galaxy Z Fold 8 and Z Fold 8 Ultra sold 45 percent more combined in Europe than the preceding Fold 7, while searches for the Z8 series jumped 460 percent during September 6–12. The iPhone Duo was announced on September 9, placing the search surge in the same week.

Apple’s foldable launch may have boosted interest in Samsung’s Galaxy Z8

A launch and search spike in the same week do not establish causation

The odd reversal is that Apple’s entry into foldable phones may have heightened attention for Samsung’s competing foldables instead. The timing does not establish that the iPhone announcement caused the increase, and Samsung reportedly did not identify Apple as the reason.

Verification

UNVERIFIED

Feed metadata identifies a report, not independently verified underlying facts.

This source-attributed report has not been independently verified.

Sources

arstechnica.com