ChatGPT ads reportedly gain business-sponsored conversations
SoftwareUnverifiedUpdated:
ChatGPT is reportedly testing business-sponsored conversations with selected US advertisers. Users can choose to start a conversation after seeing a relevant ad.
Choosing a business conversation after viewing an ad
According to the report, a user who sees a relevant ad can choose to open a conversation with a business-sponsored agent in ChatGPT, ask questions, and follow a link to the business's website. OpenAI also described new advertising tools in its Ads Manager plugin and new ad connections for HubSpot users and Shopify merchants.
Advertisers already using OpenAI's platform could place sponsored content before ChatGPT users.
OpenAI has reportedly begun testing Sponsored Agents with select US advertisers, adding business-sponsored chats inside ChatGPT after users see a relevant ad. It also announced Ads Manager tools that let advertisers create, update, and analyze campaigns through natural-language prompts in ChatGPT.
The reported test would place a business chatbot within ChatGPT's advertising flow, while the accompanying tools could allow advertisers to manage campaigns using ChatGPT itself.
Sources
- The RegisterOpenAI's new sponsored agents are happy to chat about selling you thingsRead source →